2023 Toyota Prius Prime SE



  • $27,789 **Today's Price**


$498 /month
6.5% APR
60 months
  • MSRP $27,789
  • Starting Price $27,789
  • Down Payment $2,500
*Excludes tax, title & fees
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Vehicle Information

VIN: JTDACACU7P3003244
Stock #: U33174
Model Code: SE
  • Body Style 4D Hatchback
  • Exterior Color Guardian Gray
  • Interior Color Black/Red
  • Mileage 39,745
  • Engine 4 Cyl - 2 L
  • Transmission Continuously Variable (ECVT) / FWD
  • Fuel Type Gasoline

Highlighted Features

Feature availability subject to final vehicle configuration. Please reference window sticker for more info.

Dealer Comments

CARFAX One-Owner. Certified. 2023 Toyota Prius Prime SE Guardian Gray FWD Carfax One Owner, Bluetooth®, Hands-Free, USB / AUX Inputs to play music, Guardian Gray, ABS brakes, Alloy wheels, Electronic Stability Control, Heated door mirrors, Illuminated entry, Low tire pressure warning, Remote keyless entry, Traction control.

Toyota Details:

* Powertrain Limited Warranty: 84 Month/100,000 Mile (whichever comes first) from TCUV purchase date
* Warranty Deductible: $0
* Limited Warranty: 12 Month/12,000 Mile Limited Comprehensive Warranty: 12 Month/12,000 Mile (whichever comes first) from certified purchase date
* Transferable Warranty
* HV Battery Warranty coverage for 10 years/150,000 miles. (2020 model year forward Hybrid-Related) 8 years/100,000 miles, whichever comes first, from original date of first use when sold as new. Fuel Cell Vehicle Warranty 8 years/100,000 mile (whichever comes first) on key fuel cell components. Roadside Assistance for 7 Year / 100,000 Mile
* 160 Point Inspection
* Vehicle History
* Roadside Assistance


Here at the Riverhead Motors Automotive Group, we are not only passionate about our new and used model lineup, but we are extremely dedicated to providing top-notch customer service not only to Riverhead, but also many surrounding areas like Shirley NY, Hampton Bays, East Hampton, Smithtown, and both the entire North and South Forks customers as well.


Beyond simply selling new cars, our dealership is also known for giving pre-owned cars a second chance on the road by carrying an excellent selection of used cars as well. Each vehicle we receive from a previous owner is thoroughly inspected to make sure it's fit to be driven in Riverhead and the surrounding Shirley NY, Hampton Bays, East Hampton, Smithtown, and the general Suffolk County and Long Island areas, meaning you can count on a reliable vehicle when you shop at the Riverhead Motors Automotive Group.

Eligible Benefits

All Features

  • Front-Wheel Drive
  • 4.11 Axle Ratio
  • Battery w/Run Down Protection
  • Hybrid Electric Motor
  • Gas-Pressurized Shock Absorbers
  • Front And Rear Anti-Roll Bars
  • Electric Power-Assist Steering
  • 10.6 Gal. Fuel Tank
  • Single Stainless Steel Exhaust
  • Strut Front Suspension w/Coil Springs
  • Multi-Link Rear Suspension w/Coil Springs
  • Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
  • Brake Actuated Limited Slip Differential
  • Lithium Ion (li-Ion) Traction Battery w/3.5 kW Onboard Charger, 11 Hrs Charge Time @ 110/120V, 4 Hrs Charge Time @ 220/240V and 13.6 kWh Capacity
  • Wheels: 19" x 6.5J Machine Finished Aluminum Alloy
  • Tires: 195/50R19 All-Season
  • Tire Mobility Kit
  • Fixed Glass 1st Row Sunroof w/Sunshade
  • Fixed Glass 2nd Row Sunroof w/Sunshade
  • Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert
  • Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent
  • Black Wheel Well Trim
  • Black Side Windows Trim and Black Front Windshield Trim
  • Body-Colored Door Handles
  • Black Power Heated Side Mirrors w/Manual Folding
  • Fixed Rear Window w/Defroster
  • Light Tinted Glass
  • Speed Sensitive Rain Detecting Variable Intermittent Wipers
  • Galvanized Steel/Aluminum/Composite Panels
  • Black Grille
  • Power Liftgate Rear Cargo Access
  • Tailgate/Rear Door Lock Included w/Power Door Locks
  • LED Brakelights
  • Headlights-Automatic Highbeams
  • Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off
  • Laminated Glass
  • Radio: Toyota Audio Multimedia w/12.3" Touchscreen -inc: 8-speaker JBL premium audio w/amplifier, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details
  • Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Steering Wheel Controls and Radio Data System
  • Integrated Roof Antenna
  • 8 Speakers
  • Digital Signal Processor
  • Wireless Phone Connectivity
  • 2 LCD Monitors In The Front
  • Turn-By-Turn Navigation Directions
  • Real-Time Traffic Display
  • Heated & Ventilated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support, driver memory w/2 settings and 6-way adjustable front passenger seat
  • Front Seats w/Cloth Back Material and Power 2-Way Driver Lumbar
  • Driver Seat -inc: Power 2-Way Lumbar Support
  • Passenger Seat
  • 60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat
  • Manual Tilt/Telescoping Steering Column
  • Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
  • Power Rear Windows
  • Mobile Hotspot Internet Access
  • Heated SofTex Leatherette Steering Wheel
  • Front Cupholder
  • Rear Cupholder
  • 1 12V DC Power Outlet
  • Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
  • Proximity Key For Doors And Push Button Start And Smart Device Proximity Key
  • Remote Releases -Inc: Power Cargo Access and Power Fuel
  • HomeLink Garage Door Transmitter
  • Cruise Control w/Steering Wheel Controls
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Voice Activated Automatic Air Conditioning
  • HVAC -inc: Underseat Ducts
  • Illuminated Glove Box
  • Driver Foot Rest
  • Interior Trim -inc: Colored Instrument Panel Insert, Piano Black Console Insert and Piano Black/Metal-Look Interior Accents
  • Full Cloth Headliner
  • Urethane Gear Shifter Material
  • SofTex Seat Trim
  • Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
  • Day-Night Auto-Dimming Rearview Mirror
  • Full Floor Console w/Covered Storage, Mini Overhead Console, 1 12V DC Power Outlet and 1 Interior 120V AC Power Outlet
  • Front And Rear Map Lights
  • Fade-To-Off Interior Lighting
  • Full Carpet Floor Covering
  • Carpet Floor Trim
  • Cargo Area Concealed Storage
  • Folding Cargo Cover
  • Cargo Features -inc: Tire Mobility Kit
  • Trunk/Hatch Auto-Latch
  • Cargo Space Lights
  • Tracker System
  • Smart Device Integration
  • Memory Settings -inc: Driver Seat
  • FOB Controls -inc: Keyfob Cargo Access
  • Integrated Navigation System w/Voice Activation
  • Driver / Passenger And Rear Door Bins
  • Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
  • Delayed Accessory Power
  • Power Door Locks w/Autolock Feature
  • Driver Information Center
  • Trip Computer
  • Outside Temp Gauge
  • Digital Appearance
  • Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
  • Front Center Armrest and Rear Center Armrest
  • 2 Seatback Storage Pockets
  • Immobilizer
  • 1 12V DC Power Outlet and 1 Interior 120V AC Power Outlet
  • Air Filtration
  • Traffic Jam Assist
  • Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
  • ABS And Driveline Traction Control
  • Side Impact Beams
  • Dual Stage Driver And Passenger Seat-Mounted Side Airbags
  • Emergency Sos Capability
  • Blind Spot Monitor (BSM) Blind Spot
  • Pre-Collision System (PCS) w/Intersection Support
  • Front Cross-Traffic Alert (FCTA)
  • Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
  • Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
  • Collision Mitigation-Front
  • Driver Monitoring-Alert
  • Evasion Assist
  • Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors
  • Rear Cross-Traffic Braking (RCTB)
  • Low Tire Pressure Warning
  • Dual Stage Driver And Passenger Front Airbags
  • Curtain 1st And 2nd Row Airbags
  • Airbag Occupancy Sensor
  • Rear Side-Impact Airbag
  • Rear Child Safety Locks
  • Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
  • Back-Up Camera
  • AM/FM radio: SiriusXM
  • Radio data system
  • Air Conditioning
  • Automatic temperature control
  • Rear window defroster
  • Power steering
  • Power windows
  • Remote keyless entry
  • Steering wheel mounted audio controls
  • Four wheel independent suspension
  • Traction control
  • 4-Wheel Disc Brakes
  • ABS brakes
  • Dual front impact airbags
  • Dual front side impact airbags
  • Emergency communication system: Safety Connect (up to 10-year trial subscription)
  • Front anti-roll bar
  • Low tire pressure warning
  • Occupant sensing airbag
  • Overhead airbag
  • Rear anti-roll bar
  • Rear side impact airbag
  • Brake assist
  • Electronic Stability Control
  • Exterior Parking Camera Rear
  • Auto High-beam Headlights
  • Delay-off headlights
  • Panic alarm
  • Speed control
  • Bumpers: body-color
  • Heated door mirrors
  • Power door mirrors
  • Driver door bin
  • Driver vanity mirror
  • Front reading lights
  • Heated steering wheel
  • Illuminated entry
  • Outside temperature display
  • Overhead console
  • Passenger vanity mirror
  • Rear reading lights
  • Rear seat center armrest
  • Telescoping steering wheel
  • Tilt steering wheel
  • Trip computer
  • Front Bucket Seats
  • Front Center Armrest
  • Split folding rear seat
  • Passenger door bin
  • Alloy wheels
  • Rain sensing wipers
  • Speed-Sensitive Wipers
  • Variably intermittent wipers
  • Carfax One Owner
  • Bluetooth®, Hands-Free
  • USB / AUX Inputs to play music
  • Vehicle
    • EPA Classification: Midsize Cars
    • Gross Traction Battery Capacity (kWh): 13.6
  • Mileage
    • Fuel Economy Est-Combined (MPG): 48
    • EPA MPG Equivalent - Combined: 114.0
    • Estimated Battery Range (mi): 39.0
  • Weight Information
    • Base Curb Weight (lbs): 3571
  • Suspension
    • Suspension Type - Front: Strut
    • Suspension Type - Rear: Multi-Link
    • Suspension Type - Front (Cont.): Strut
    • Suspension Type - Rear (Cont.): Multi-Link
  • Brakes
    • Brake Type: 4-Wheel Disc
    • Brake ABS System: 4-Wheel
    • Disc - Front (Yes or ): Yes
    • Disc - Rear (Yes or ): Yes
    • Front Brake Rotor Diam x Thickness (in): 12
    • Rear Brake Rotor Diam x Thickness (in): 11
  • Tires
    • Front Tire Size: P195/50HR19
    • Rear Tire Size: P195/50HR19
  • Wheels
    • Front Wheel Size (in): 19 X 6.5
    • Rear Wheel Size (in): 19 X 6.5
    • Front Wheel Material: Aluminum
    • Rear Wheel Material: Aluminum
  • Steering
    • Steering Type: Rack-Pinion
    • Turning Diameter - Curb to Curb (ft): 35.4
  • Fuel Tank
    • Fuel Tank Capacity, Approx (gal): 10.6
  • Exterior Dimensions
    • Wheelbase (in): 108.3
    • Length, Overall (in): 181.1
    • Width, Max w/o mirrors (in): 70.2
    • Height, Overall (in): 56.3
    • Track Width, Front (in): 61.5
    • Track Width, Rear (in): 62.2
  • Cargo Area Dimensions
    • Cargo Volume with Rear Seat Up (ft³): 20.3
    • Cargo Volume with Rear Seat Down (ft³): 26.7
  • Interior Dimensions
    • Passenger Capacity: 5
    • Passenger Volume (ft³): 91.2
    • Front Head Room (in): 37.5
    • Front Leg Room (in): 42.4
    • Front Shoulder Room (in): 55.3
    • Front Hip Room (in): 54.7
    • Second Head Room (in): 36.4
    • Second Leg Room (in): 35.9
    • Second Shoulder Room (in): 52.8
    • Second Hip Room (in): 51.7
  • Summary
    • Vehicle Name: Toyota Prius Prime
    • Body Style: Hatchback
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